They don’t make sunscreen for real workers.They make it for beach days, tennis courts, and Sunday brunches — not for the dust, the sweat, the grind of a 10-hour shift under the Aussie sun.Most of their stuff slides off by smoko. You’re left unprotected before the job’s even halfway done.That’s where we’re different.We built Rugged for the blokes and women who work with their hands. The ones laying brick, cutting timber, welding steel — the ones who don’t clock off when the sun gets tough.Our formula grips your skin, doesn’t run, and lasts. It doesn’t quit until you do.
Because sunscreen shouldn’t just work at the beach. It should work on site.