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WHY RUGGED

  • built for tradies and anglers
  • Zinc based Spf50+ 
  • No eye sting. No greasy Mess
  • Aussie made. Tested outside

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Hard-Wearing Protection

Rugged is the sunscreen made for long, hard days on the tools.
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Built for Workday to Weekend

Rugged is a sunscreen you can use at work, fishing, camping — anywhere you’re out in the sun.
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100% Australian Made & Owned

We know what’s needed out here. Rugged is Australian made and owned — built by locals from North Queensland.

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Summer Pack

$45.00 AUD
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What Our Customers Are Saying

Wonderful product that is packaged perfectly and takes up minimal room in the tackle box. The sunscreen lasts way longer than other products I’ve used and doesn’t leave your skin feeling oily. I definitely recommend it…

Marty P

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We never leave the boat ramp without it. Great product — a must in your tackle box and for any outdoor activity.

Nq Fishing Show

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Excellent sunscreen that lasts ages. Whether you’re working in the sun or just kicking back at the beach, this is the stuff you want.

Chris N

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Works great, lasts ages, and one bottle goes a long way. All-natural, which is a must these days!

David A

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Fantastic SPF50+ sunscreen — it’s all-natural, reef safe, and from a great little Australian-owned business. I’ll definitely be using it from now on. I love it.

Jackie B

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Meet the Tradie Who Built Rugged


Rugged started on the job site — not in a boardroom.

I'm Brayden, a 29-year-old boilermaker who’s spent more hours than I can count working under the brutal Aussie sun.

Like you, I got sick of sunscreens that sting your eyes the second you sweat and rub off halfway through the day.

Open Story

Know this before you burn.

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Built to Last All Day

Sweat, salt, or rain — Rugged doesn’t quit halfway through the day. It’s built for the hardest days on the jobsite and the toughest sessions on the water.

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Non-Greasy • Matte Finish

No slippery hands. No shiny face. No stinging eyes. Just a clean, dry finish that works as hard as you do.

<p><strong>Know this before you burn.</strong></p>

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Reef Safe • Aussie Made

Made right here in Australia with natural zinc and skin-safe ingredients. Good for your skin, and even better for the ocean you fish in.

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SPF 50+ • Full Protection

Think of it as PPE for your skin — serious protection that keeps you covered on the tough jobs.